Brands and Products is not the most admired company in America. Neither is Walt Disney or Apple. The honor in a new major annual poll goes to the modest-sized grocery chain Wegmans.
Brand Keys' customer loyalty engagement index is based on a survey of more than 50,000 U.S. consumers who self-select and rate the products and brands they use. This year’s survey identified 10...
The annual Interbrand list of the 100 most valuable brands is out. The top 10 spots on the list are ruled by the tech industry.
A new survey from brand consultancy Prophet ranks 299 brands based on a survey of more than 12,000 Americans. Top-ranked Apple is probably no surprise, but where is Facebook or Twitter or Starbucks?
Building brand loyalty pays off. This year's ranking of the 100 brands and products that garner the most customer loyalty is dominated by tech-related firms, but non-tech firms made the most progress...
Although Woods and his legacy are the primary beneficiaries of his return to golf, Nike and his other sponsors are a close second.
New research shows that the Starbucks brand has suffered since a widely reported racial profiling incident, a difficult blow for a company well-known for its employee benefits and culture.
The United States to hit the European Union with large tariffs, the Starbucks brand hurt by recent controversy, Uber may go public soon, and other important headlines.
In a recent survey of consumers, consultants at Brand Keys found just four of 15 brands received positive consumer engagement scores for emails received from those retailers.
A search product has passed a predominantly hardware product to become the world's most valuable brand, according to the latest BrandZ ranking.
The new Star Wars movie performs poorly at the box office, Fiat Chrysler CEO to step down, Starbucks to close many of its stores for anti-bias training, and other important headlines.
Newell Brands may very well need even more leadership changes and other radical efforts ahead in its ongoing activist investor fight.
The consumer buzz rose to a new high following the December report that Apple had slowed down the processors in older iPhones to help dodge a problem with older batteries. Unfortunately for Apple, a...
Among the world's top 100 brands, 15 belong to automakers. These carmakers invest large amounts of cash in promoting their brands and it appears to be paying off.
Netflix was one of just three brands to break into Interbrand's list of the global 100 top-ranked brands. What did the company do to achieve that?