The United States is about to hit the European Union with large tariffs. According to Reuters: Washington will announce plans to slap tariffs on EU steel and aluminum imports as ... Read Full Story »
We've all done it. Bought something either online or in a brick-and-mortar store and given up our email address as part of the sale. Thus begins a stream of emails ... Read Full Story »
A search product has passed a predominantly hardware product to become the world's most valuable brand. In a new study, Google, owned by Alphabet Inc. (NASDAQ: GOOGL), had a brand ... Read Full Story »
The new Star Wars movie did poorly at the box office. According to Box Office Mojo: Disney and Lucasfilms's Solo: A Star Wars Story topped the Memorial Day holiday weekend ... Read Full Story »
Posted: April 4, 2018 at 3:17 pm Last updated: April 5, 2018 6:49 am
Newell Brands Inc. (NYSE: NWL) is a company that may seem like it's trying to turn around, but it is still a company that is in trouble. Newell may very well need ... Read Full Story »
What's the buzz on Apple Inc. (NASDAQ: AAPL)? Right now it's negative, and that is the result of the battery issue that surfaced last month. Some iPhone owners had noticed ... Read Full Story »
Of the world's top 100 brands, 15 belong to carmakers. Automobile ad spending accounted for nearly 20% of all spending by the world's largest advertisers in 2015 — $47 billion of ... Read Full Story »
Once a brand has been established as one of the world's best, dislodging it becomes something akin to Sisyphean. Of the top 100 brands in this year's ranking by Interbrand, ... Read Full Story »
Interbrand has issued its annual ranking of the world's 100 most valuable brands. Apple Inc. (NASDAQ: AAPL) finished first with a valuation of $184 billion, up 3% from 2017. The ... Read Full Story »
Interbrand has named Apple Inc. (NASDAQ: AAPL) the world's most valuable brand. The figure hit $184 billion, up 3% from last year. General Electric Co. (NYSE: GE) is selling its ... Read Full Story »
U.S. parents are expected to spend an average of $716 on back-to-school items this year, a 6% increase over 2016 spending of $675. The best deals will be available to ... Read Full Story »
Posted: February 26, 2017 at 6:43 am Last updated: December 18, 2018 8:14 pm
There are a number of brand valuation companies, each of which has its own elaborate set of formulas to determine its figures. Among theses is Brand Keys, which recently stated ... Read Full Story »
Posted: February 2, 2017 at 2:05 pm Last updated: January 9, 2019 11:53 am
In a new ranking of the world's top banking brands, a China-based bank tops the list for the first time, while two more Chinese bank brands nabbed a spot in the ... Read Full Story »
Apple Inc.'s (NASDAQ: AAPL) brand value dropped $38 billion over the last year. Consultancy Brand Finance reported that the figure dropped from $145.9 billion in 2016 to $107.1 billion in ... Read Full Story »
A new study on brand values supports what Facebook Inc.'s (NASDAQ: FB) astonishingly good earnings showed. The value of its brand has moved up sharply in the past year. Brand ... Read Full Story »