Why Carl Icahn’s Plan Alone Just Isn’t Enough for Newell Brands

Posted: April 4, 2018 at 3:17 pm

Newell Brands Inc. (NYSE: NWL) is a company that may seem like it's trying to turn around, but it is still a company that is in trouble. Newell may very well need ...
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Apple’s iPhone Battery Problem: Bad News Travel Faster

Posted: January 5, 2018 at 11:45 am

What's the buzz on Apple Inc. (NASDAQ: AAPL)? Right now it's negative, and that is the result of the battery issue that surfaced last month. Some iPhone owners had noticed ...
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World’s Most Valuable Car Brands

Posted: September 25, 2017 at 11:45 am

Of the world's top 100 brands, 15 belong to carmakers. Automobile ad spending accounted for nearly 20% of all spending by the world's largest advertisers in 2015 — $47 billion of ...
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How Netflix Made the List of 100 Top Brands

Posted: September 25, 2017 at 9:50 am

Once a brand has been established as one of the world's best, dislodging it becomes something akin to Sisyphean. Of the top 100 brands in this year's ranking by Interbrand, ...
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Apple Named World’s Most Valuable Brand at $184 Billion

Posted: September 25, 2017 at 6:35 am

Interbrand has issued its annual ranking of the world's 100 most valuable brands. Apple Inc. (NASDAQ: AAPL) finished first with a valuation of $184 billion, up 3% from 2017. The ...
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6 Most Important Things in Business Today

Posted: September 25, 2017 at 5:10 am

Interbrand has named Apple Inc. (NASDAQ: AAPL) the world's most valuable brand. The figure hit $184 billion, up 3% from last year. General Electric Co. (NYSE: GE) is selling its ...
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Back-to-School Spending to Average $716 This Year

Posted: August 14, 2017 at 11:55 am

U.S. parents are expected to spend an average of $716 on back-to-school items this year, a 6% increase over 2016 spending of $675. The best deals will be available to ...
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Donald Trump Is ‘Most Powerful Brand in the World

Posted: February 26, 2017 at 6:43 am

There are a number of brand valuation companies, each of which has its own elaborate set of formulas to determine its figures. Among theses is Brand Keys, which recently stated ...
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3 of 5 Most Valuable Global Bank Brands Are Chinese

Posted: February 2, 2017 at 2:05 pm

In a new ranking of the world's top banking brands, a China-based bank tops the list for the first time, while two more Chinese bank brands nabbed a spot in the ...
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Apple Brand Value Drops $38 Billion

Posted: February 2, 2017 at 6:55 am

Apple Inc.'s (NASDAQ: AAPL) brand value dropped $38 billion over the last year. Consultancy Brand Finance reported that the figure dropped from $145.9 billion in 2016 to $107.1 billion in ...
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Value of Facebook Brand Surges 82% to $62 Billion

Posted: February 2, 2017 at 6:45 am

A new study on brand values supports what Facebook Inc.'s (NASDAQ: FB) astonishingly good earnings showed. The value of its brand has moved up sharply in the past year. Brand ...
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17 Retail Brands With Highest Brand Loyalty

Posted: October 20, 2016 at 12:55 pm

We took a look on Wednesday at the new 2016 Brand Loyalty survey results and the 20 brands at the top of the rankings. Of the 100 brands included in ...
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Digital Tech Firms Dominate 2016 Brand Loyalty Leaders

Posted: October 19, 2016 at 11:20 am

Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35) are involved in digital technology, social networking brands, or ...
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Toyota World’s Most Valuable Car Brand at $56 Billion

Posted: October 12, 2016 at 9:05 am

Toyota Motor Corp. (NYSE: TM) vies with Volkswagen for the world crown in car companies by unit sales, yet the Japanese manufacturer is the world's most valuable car brand. Among ...
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IBM Brand Value Collapses 19%

Posted: October 5, 2016 at 10:10 am

The value of the International Business Machines Corp. (NYSE: IBM) brand cratered 19% to $52.5 billion, according to new research. IBM is ranked as the sixth most valuable among all ...
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