Brands and Products

2017 Toyota Prius Prime

Toyota World’s Most Valuable Car Brand at $56 Billion

Toyota Motor Corp. (NYSE: TM) vies with Volkswagen for the world crown in car companies by unit sales, yet the Japanese manufacturer is the world's most valuable car brand. Among ...
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IBM Brand Value Collapses 19%

The value of the International Business Machines Corp.  (NYSE: IBM) brand cratered 19% to $52.5 billion, according to new research. IBM is ranked as the sixth most valuable among all ...
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Pocket iPhone

Apple Named World’s Most Valuable Brand at $178 Billion

Apple Inc. (NASDAQ: AAPL) is the world's top brand with a valuation of $178 billion. Facebook Inc. (NASDAQ: FB) is the fastest growing, up 48% to $33 billion in the ...
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2 Cokes

Coca-Cola Named Most Powerful Brand, Followed by Hershey

How much does a brand contribute to a company's value? The answer to that question is likely to produce different answers depending on who's talking. A chief financial officer may have ...
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American flag, capital, government square

America’s Most Patriotic Brands

We might have a little trouble defining what we mean when we say that a brand is “patriotic,” but the fact is most Americans know it when they see it. ...
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Egg McMuffin

McDonald’s in Last Place in Customer Satisfaction Poll

McDonald's Corp. (NYSE: MCD) held its traditional place in the fast-food category of the American Customer Satisfaction Index (ACSI). It is also the largest company in the category in sales ...
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board of directors

Companies With the Most Women Board Members

Large companies are notorious for the small number of women chief executives and board members they have. Several companies are in a distinct minority because they have bucked the trend. However, ...
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Google logo

Google Is World’s Most Valuable Brand

BrandZ has released its 2016 list of the 100 most valuable brands. Alphabet Inc.'s (NASDAQ: GOOGL) Google ranked in first place at $229 billion. The balance of the top 10 were Apple ...
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Volkswagen logo

The 10 Most Hated Brands

Brand Keys has released a list of "America's 10 Least Engaging Brands." These brands disappoint their customers and, based on the definition of a brand's status, they are the most widely hated. ...
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Amazon Prime Air

Drone Price Hits $10,000 on Amazon Inc. (NASDAQ: AMZN) sells drones for a little as $40. At the high end of the drone spectrum, Amazon has drones priced at $10,000. A drone for everyone, these ...
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Facebook logo

Red Bull Followers on Facebook Top 45 Million

Red Bull's Facebook Inc. (NASDAQ: FB) followers topped 45 million recently, putting it at number three among all products followed. It trailed only Facebook for Every Phone and Alphabet Inc.'s (NASDAQ: ...
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Social media icons

The Most Popular Brand in Each State

Marketing agencies make it a priority to identify the nation’s regional brand tastes -- why people choose Coca-Cola over Pepsi, or Ford over Chrysler -- in one part of ...
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2015 Nissan Versa Note

Why Is the Nissan Versa the Cheapest Car in America?

24/7 Wall St. did an analysis of the "10 Cheapest Cars In America". While many of the world's largest car companies have vehicles on the list, the Nissan Vera, made ...
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Apple Named Top Corporate Brand With $170 Billion Value

Apple Inc. (NASDAQ: AAPL) was named the most valuable global brand in the 2015 Interbrand World's Best 100 Global Brand survey, with a value of $170 billion, up 43%. Google ...
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Traffic Jam

America’s Best and Worst Car Brands

 Auto companies often make use of awards and quality ratings -- when they’re good at least -- to attract car buyers. The most important brand quality surveys are performed by ...
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