Brands and Products

Source: Wikimedia CommonsThere are a number of brand valuation companies, each of which has its own elaborate set of formulas to determine its figures. Among theses is Brand Keys, which recently...
The 10 global banks with the highest brand values include four from China, four from the United States and one each from the United Kingdom and Spain.
Apple lost its position as the world's most valuable brand last year, overtaken by search giant Google.
New research shows that Facebook's brand value increased much faster than any other among the top 10 brands in the past year.
Some huge retail brands are surprisingly missing from the top 100 2016 Brand Loyalty survey results.
Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third are involved in digital technology and social networking.
Toyota vies with Volkswagen for the world crown in car companies by unit sales, yet the Japanese manufacturer has the world's most valuable car brand.
The value of the IBM brand cratered 19% to less than $523 billion, according to the Interbrand Best Global Brands 2016 survey.
Apple is the world's top brand, but Facebook is the fastest growing, according to the new Interbrand Best Global Brands 2016.
How much does a brand contribute to a company's value? The answer to that question is likely to produce different answers depending on who's talking.
We might have a little trouble defining what we mean when we say that a brand is “patriotic,” but the fact is most Americans know it when they see it. Patriotic brands go beyond a July Fourth...
McDonald's held its traditional place in the fast-food category of the American Customer Satisfaction Index. It is also the largest company in the category in sales.
According to research firm LedBetter's examination of 230 brands titled "The Gender Equality Index," several companies have boards on which over half the members are women.
BrandZ has released its 2016 list of 100 most valuable brands. Google ranked in first place at $229 billion and Apple in second at $228 billion.
America's 10 least engaging brands disappoint their customers and, based on the definition of a brand's status, they are the most widely hated.