Brands and Products

Red Bull's Facebook followers topped 45 million recently, putting it at number three among all products followed.
Douglas A. McIntyre
Source: Thinkstock Marketing agencies make it a priority to identify the nation’s regional brand tastes — why people choose Coca-Cola over Pepsi, or Ford over Chrysler — in one part of the...
Michael B. Sauter, Samuel Stebbins, Evan Comen, Thomas C. Frohlich
Source: Nissan USA24/7 Wall St. did an analysis of the “10 Cheapest Cars In America”. While many of the world’s largest car companies have vehicles on the list, the Nissan Vera, made by one of...
Douglas A. McIntyre
Apple was named the most valuable global brand in the 2015 Interbrand World's Best 100 Global Brand survey, with Google in second place.
Douglas A. McIntyre
Source: Thinkstock Auto companies often make use of awards and quality ratings — when they’re good at least — to attract car buyers. The most important brand quality surveys are performed by...
Douglas A. McIntyre
In another example of how "Big Brother" has rapidly moved into the world of tech, the new Google Maps product can tell you where you have been.
Douglas A. McIntyre
A recent survey of consumers’ perceptions of innovative technology brands includes the usual suspects at the top of the list, but one, perhaps, unusual suspect sneaked into the top five.
Paul Ausick
Wal-Mart says it has taken steps to remove all items promoting the Confederate flag. However, a review of Walmart.com shows that such flags are still advertised by third parties.
Paul Ausick
Nike can offer a $225 running shoe, the Nike Flyknit Air Max, in a world where there are plenty of shoes available for $100 or less.
Douglas A. McIntyre
In yet another measure of Amazon.com's dominance among retailers, a new survey ranked its brand value well ahead of all other companies in the segment.
Douglas A. McIntyre
One of the two industries that has been slowest to recover from the financial crisis is automobile manufacturing.
Douglas A. McIntyre, Paul Ausick
While most of the brands on the annual BrandZ Top 100 Valuable Global Brands gained value, IBM was a significant exception.
Douglas A. McIntyre
Source: ThinkstockIt can be difficult for consumers to distinguish false advertising claims from true ones, especially when they are made by credible-sounding advocates. When companies with enormous...
Michael B. Sauter, Thomas C. Frohlich
Ford topped all car brands in a new valuation study called the Brand Finance Top 500 U.S. Brands survey.
Douglas A. McIntyre
Another measure of brand value, and another brand value study that puts Apple on top.
Douglas A. McIntyre