Brands and Products
BrandZ has released its 2016 list of 100 most valuable brands. Google ranked in first place at $229 billion and Apple in second at $228 billion.
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America's 10 least engaging brands disappoint their customers and, based on the definition of a brand's status, they are the most widely hated.
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Amazon.com sells drones for a little as $40. At the high end of the drone spectrum, Amazon has drones priced at $10,000.
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Red Bull's Facebook followers topped 45 million recently, putting it at number three among all products followed.
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Source: Thinkstock Marketing agencies make it a priority to identify the nation’s regional brand tastes — why people choose Coca-Cola over Pepsi, or Ford over Chrysler — in one part of the...
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Source: Nissan USA24/7 Wall St. did an analysis of the “10 Cheapest Cars In America”. While many of the world’s largest car companies have vehicles on the list, the Nissan Vera, made by one of...
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Apple was named the most valuable global brand in the 2015 Interbrand World's Best 100 Global Brand survey, with Google in second place.
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Source: Thinkstock Auto companies often make use of awards and quality ratings — when they’re good at least — to attract car buyers. The most important brand quality surveys are performed by...
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In another example of how "Big Brother" has rapidly moved into the world of tech, the new Google Maps product can tell you where you have been.
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A recent survey of consumers’ perceptions of innovative technology brands includes the usual suspects at the top of the list, but one, perhaps, unusual suspect sneaked into the top five.
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Wal-Mart says it has taken steps to remove all items promoting the Confederate flag. However, a review of Walmart.com shows that such flags are still advertised by third parties.
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Nike can offer a $225 running shoe, the Nike Flyknit Air Max, in a world where there are plenty of shoes available for $100 or less.
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In yet another measure of Amazon.com's dominance among retailers, a new survey ranked its brand value well ahead of all other companies in the segment.
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One of the two industries that has been slowest to recover from the financial crisis is automobile manufacturing.
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While most of the brands on the annual BrandZ Top 100 Valuable Global Brands gained value, IBM was a significant exception.
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