Companies & Brands

Does it matter how the public views a company? Does the reaction to its name drive sales of its products or services higher or lower? Brand experts have considered this question for decades. The...
Concerns about inflation have increased in recent months, as stimulus payments from the federal government increased the ability of consumers to spend more than they had since well before the...
Many of the most prescribed medications in America are to treat pain or lower the risk of heart disease. At the top of that list, according to Medicine.net, are Vicodin, Zocor, and Metformin. Many of...
Going back for decades, most department and grocery stores sold items one by one. People could buy a can of soup, but there were no discounts for 30 cans. People could buy a dress, but they did not...
Over 59 years, Walmart Inc. has gone from one humble discount store in Bentonville, Arkansas, to a $555-billion-a-year retail behemoth. By comparison, the world’s largest retailer beats mighty...
More than any other industry, the COVID-19 pandemic devastated the restaurant business. The National Restaurant Association estimated that 110,000 restaurant locations either shuttered temporarily or...
Phones have gone from an exciting new invention, to a must-have household appliance, to an essential part of daily life. A Pew Research Center survey found that 97% of Americans own a cell phone of...
From its humble beginnings as a California burger spot, McDonald’s has grown into a global empire with almost 40,000 restaurants serving about 69 million people a day in more than 100 countries...
Pick any two cities or towns in the United States, and each will be home to people who work in very similar fields. Certain occupations in fields like education, sanitation, law enforcement, health...
Once wildly expensive and inaccessible but to the very rich, computers today are one of the most ubiquitous technologies worldwide. The most basic model of an HP 3000 sold for $95,000 in 1972, the...
Most entrepreneurs set their sights on a big city to launch their startup for the visibility and access to resources like investment capital and workers found in major metropolitans. The tradeoff...
Globalization and the offshoring of manufacturing can be sensitive topics. In the last 50 years, the United States has lost millions of industrial jobs, leading to heated debates about economic...
For many people, 2020 was a challenging year. The COVID-19 pandemic and resulting economic fallout caused millions of American workers to lose their jobs or to have their hours cut. Yet not everyone...