A Very Bad Year for Monthly Magazines
October 26, 2012 by Trey Thoelcke
With the shuttering of Newsweek’s print edition, the attention of the media world has turned to other magazines with such severe print problems that they also will have to move entirely online.
MIN is out with its monthly figures for the year through November, and several magazines are in substantial distress. Martha Stewart Living, owned by Martha Steward Living Omnimedia (NYSE: MSO), posted a drop of 29% year to date. Kiplinger’s Personal Finance ad pages are down 23%. Its rival, Smart Money, already has closed its print operation. Ad pages at Shape are down 24%. At National Geographic, pages are down 20% for the first eleven months, but it has a rich parent. So does Redbook, which posted a drop of 20% as well.
The year generally has been a bad one for monthly magazines, and some will not make it into next year.
Douglas A. McIntyre
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