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Marin Software, maker of cloud-based digital advertising management platform, has filed a Form S-1 with the U.S. Securities and Exchange Commission (SEC) launching the company’s quest for an initial public offering (IPO). For the purposes of the filing, Marin Software indicated that it seeks raise $75 million from the offering. Underwriters include Goldman Sachs & Co., Deutsche Bank Securities, UBS Investment Bank, Stifel, and Wells Fargo Securities.

The company counts Macy’s Inc. (NYSE: M), Apollo Group Inc. (NASDAQ: APOL), Expedia Inc. (NASDAQ: EXPE), and Symantec Corp. (NASDAQ: SYMC) among its customers, and says it has business relationships with Baidu Inc. (NASDAQ: BIDU), Bing from Microsoft Corp. (NASDAQ: MSFT), Google Inc. (NASDAQ: GOOG), Facebook Inc. (NASDAQ: FB), and Yahoo! Inc. (NASDAQ: YHOO). Marin identified competitors Google’s DoubleClick advertising platform, Adobe Systems Inc. (NASDAQ: ADBE), and other privately held firms.

Marin expects about 23.27 million shares to be outstanding following the IPO, a total which does not include about 4.9 million additional shares issued or issuable, not does the total include shares reserved for future issuance under an equity compensation plan.

The company currently claims about 400 employees and will trade on the NYSE under the ticker symbol MRIN.