Yahoo!’s (YHOO) Big Mobile Win

October 2, 2007 by Douglas A. McIntyre

Yahoo! (YHOO) just scored a big win by getting Telefonica to add its search features to cell services that operate in 15 countries in Latin America and Europe.

Yahoo! management said that the deal "with Telefónica doubles, to 200 million, the number of cellphone users potentially reached by the Yahoo service via a mobile operator’s portal," according to The New York Times. 

Douglas A. McIntyre