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Daily Archives: August 10, 2008

Intel

Intel (INTC) Deploys Astonishingly Confusing Branding For New Chips

Posted: August 10, 2008 at 4:48 pm

Intel (INTC), which for years has spent hundreds of million of dollars on branding, is launching a new series of chips. The branding plan for these is more complex than ...
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Famous Brands For Sale, Gone But Not Forgotten (GE)(GM)(XOM)(FDX)

Posted: August 10, 2008 at 1:37 pm

Corporations often start a business that becomes a famous brand, or buy companies that already have highly recognized brand names.  Over time these brands often lose their earnings power. Corporations ...
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