The Association of National Advertisers has already indicated to the Justice Department that it is bitter about the planned link-up which would allow Google (GOOG) to sell part of Yahoo!’s (YHOO) search inventory. The ANA argues that since the two companies have about 85% of the US search market between them, they will use their partnership to raise rates. The logic has the benefit of making sense. Firms do not form alliances to lose money.
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