Starbucks (SBUX) finally admitted what every man, woman, and child over 13-years-old already knows–no one in his right mind will pay more than $1 for a cup of coffee no matter what a barrista puts in it. That goes for 18-year-old single malt.
The company’s admission is also a sign that founder and CEO Howard Schultz can do nothing to save Starbucks. The model of expensive drinks does not marry well with a deep recession.
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