Ford (F) Gets Gored

August 1, 2007 by Douglas A. McIntyre

July sales for Ford (F) could not have been much worse. Total vehicles sold in the the US fell 19% to 195,245. Truck sales were off 11% to 135,157. Car sales plunged 33% to 60,088.

Bright spots were crossover utility vehicles which rose 40%.

But, sales at Mercury were off by 35% and Jaguar was hammered, down 43%.

Sales at Rover were driven by its new entry level car, the LR2. The division had an overall increase of 18%.

How Ford can sell Jaguar to a new owner becomes more and more of a mystery.

Ford’s shares are off 1.3% on the news

Douglas A. McIntyre