July sales for Ford (F) could not have been much worse. Total vehicles sold in the the US fell 19% to 195,245. Truck sales were off 11% to 135,157. Car sales plunged 33% to 60,088.
Bright spots were crossover utility vehicles which rose 40%.
But, sales at Mercury were off by 35% and Jaguar was hammered, down 43%.
Sales at Rover were driven by its new entry level car, the LR2. The division had an overall increase of 18%.
How Ford can sell Jaguar to a new owner becomes more and more of a mystery.
Ford’s shares are off 1.3% on the news
Douglas A. McIntyre
Take This Retirement Quiz To Get Matched With An Advisor Now (Sponsored)
Are you ready for retirement? Planning for retirement can be overwhelming, that’s why it could be a good idea to speak to a fiduciary financial advisor about your goals today.
Start by taking this retirement quiz right here from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes. Smart Asset is now matching over 50,000 people a month.
Click here now to get started.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.