Adventures in Apple Clickbait: Shocking, New, Suddenly, Explained
April 19, 2019 by Steven M. Peters
From Gordon Kelly’s “Apple’s Shocking New iPhone Design Suddenly Explained,” posted Friday on Forbes.com:
Picked up by MacRumors, a new report from Ming Chi-Kuo, arguably the world’s most acclaimed Apple insider…
[in-text-ad]
My take: That’s where I stopped reading and wished I could take back the click. Kelly had already broken one of Elmore Leonard’s 10 rules for Good Writing:
6. Never use the words “suddenly” or “all hell broke loose.”
Don’t know Elmore (“Get Shorty”) Leonard? Don’t know his 10 rules? The most important (and my favorite):
10. Try to leave out the part that readers tend to skip.
See also: Gordon Kelly’s stuff in Forbes is ‘a malware attack on readers’
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