Technology
Adventures in Apple Clickbait: Shocking, New, Suddenly, Explained
Published:
Last Updated:
From Gordon Kelly’s “Apple’s Shocking New iPhone Design Suddenly Explained,” posted Friday on Forbes.com:
Picked up by MacRumors, a new report from Ming Chi-Kuo, arguably the world’s most acclaimed Apple insider…
[in-text-ad]
My take: That’s where I stopped reading and wished I could take back the click. Kelly had already broken one of Elmore Leonard’s 10 rules for Good Writing:
6. Never use the words “suddenly” or “all hell broke loose.”
Don’t know Elmore (“Get Shorty”) Leonard? Don’t know his 10 rules? The most important (and my favorite):
10. Try to leave out the part that readers tend to skip.
See also: Gordon Kelly’s stuff in Forbes is ‘a malware attack on readers’
Sponsored: Want to Retire Early? Here’s a Great First Step
Want retirement to come a few years earlier than you’d planned? Or are you ready to retire now, but want an extra set of eyes on your finances?
Now you can speak with up to 3 financial experts in your area for FREE. By simply clicking here you can begin to match with financial professionals who can help you build your plan to retire early. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Editors' Picks
