AT&T (T) To Make Big Apple (AAPL) iPhone Price Cut
April 29, 2008 by Douglas A. McIntyreTo keep customers coming in when the new Apple (AAPL) 3G iPhone comes out, probably in June. AT&T (T) will cut prices on the current model by as much as $200.
According to Fortune," AT&T is preparing to subsidize $200 of the cost of a new iPhone, bringing the price down to $199 for customers who sign two-year contracts."
Recent research from Changewave indicates that the lack of a 3G product is the primary reason that customers don’t like the current iPhone.
Apple and AT&T could both run into inventory trouble. There is no guarantee that a large price cut will clear out the old 2.5G units.
Someone still may be left holding the bag.
Douglas A. McIntyre
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