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Will the Shanghai Disney Resort Outshine Disneyland and Disney World?

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Walt Disney Co. (NYSE: DIS) has a lot going for it, even if there has been a continued cloud over ESPN and cord-cutters. One area that is huge for Disney is of course its global chain of theme parks. When Americans think of Disney theme parks, they probably think of Disneyland in California and Disney World in Florida. It turns out that the coming opening of Disney’s theme park in Shanghai eventually could trump these properties in annual attendance.

Disney itself owns the whole show for most of its American properties, but it owns interests in foreign operations. The most recent data showed that Disney’s domestic operations were stronger for earnings than its international parks. Is it possible that the Hong Kong Disneyland Resort and the resorts in America could ultimately be trumped by the coming Shanghai Disney Resort?

In a recent report, the firm Drexel Hamilton said that the coming Shanghai resort could attract as many as 59 million visitors. It also projected that Shanghai could generate from $70 million to $450 million in annual earnings. Before thinking that Shanghai will take over the Disney empire, note that the report projected a range of as low as about 20 million visitors and that 59 million was the high end of the expected range.

Disney’s parks in Orlando had more than 51 million annual visitors in 2015. Roughly 16.7 million people visited Disneyland in 2014.


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