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Cars and Drivers

Ford Gets Some Stones (F)(TM)(HMC)

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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As The New York Times chronicles the collapse of Ford, the company has decided it is tired of having sand kicked in its face by Honda and Toyota.

The US car company will begin advertising its Fusion model as a direct and better car than its competition, the Toyota Camry and Honda Accord. Both Japanese models outsell the Fusion. Car&Driver got 600 of its subscribers to participate in a "taste test" among the three models.

Ford’s vehicle sales fell almost 8% in the US during 2006.

Ford clearly wants to part with its sissy boy image and show that it is not going to be pounded to a pulp by its Japanese competitor. Not, at least, without a fight.

It may even work.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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