If there’s anything dependable about the U.S. car market it’s that sales of pickup trucks is always strong for the country’s once-Big Three automakers. Ford Motor Co. (NYSE: F) and its F-Series pickups typically lead the parade and they still do. But there’s a faster growing competitor and the question is how long the Chrysler Group’s Ram Pickup can keep beating the F-Series and the Chevy Silverado from General Motors Co. (NYSE: GM).
Here are the August numbers:
- Ford F-Series – 68,109 units sold, down 4.2% year-over-year and down 0.4% year-to-date
- Chevy Silverado – 49,201 units sold, up 12.8% year-over-year and up 1.1% year-to-date
- Ram pickup – 43,775 units sold, up 33% year-over-year and up 21% year-to-date
The Ram got a design refresh this year and that has certainly helped sales growth. An all-new Ford F-150 is expected to be in dealer showrooms before the end of the year and GM has just started manufacturing a mid-size Chevy Colorado pickup that will be in showrooms very soon. The competition is heating up and that should be a boon for buyers.
ALSO READ: Toyota and Chrysler Lead Automaker Sales in August
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