Lincoln US Sales Weaken as Flagship Continental Sputters

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By Douglas A. McIntyre Updated Published
Lincoln US Sales Weaken as Flagship Continental Sputters

© courtesy of Ford Motor Co.

[cnxvideo id=”655237″ placement=”ros”]Ford Motor Co.’s (NYSE: F) Lincoln brand suffered a setback in March as sales dropped 1.4% to 9,554. The new flagship Continental had sales of only 963. The car was not for sale in March of last year.

Lincoln sales for the first three months of the year were up 8.7% to 27,083. Continental sales were 3,209, and the car was not for sale during the first three months of 2016.

The figures were particularly poor in light of Continental’s competition. The new Cadillac flagship CT6 sold 968 units in March, BMW sold 3,161 units of its 5 Series, Mercedes sold 4,690 of its E-Class/CLS line (which includes a sedan, coupe and crossover) and Audi sold 1,576 of its A6 model.

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The “all new” Lincoln Continental has been presented as a major cornerstone of a turnaround of the Lincoln Motor Company by president Kumar Galhotra. Instead, in the United States, it is one of the slowest selling cars in its category.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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