Campbell Looks at Diversification Overseas (CPB, BX)

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By Jon C. Ogg Updated Published

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Campbell Soup Co. (NYSE: CPB) may be stealing a page from the global M&A playbook.  The Sunday Times reported that Campbell is considering making a 1.5 billion pound, roughly $2.3 billion today, for a bid that would break up United Biscuits in the United Kingdom.  The Sunday Times started the reports on this and it would mirror some other cross-border M&A in the food sector.

If this deal comes as the Times reported, then current ownership by Blackstone Group (NYSE: BX) and PAI Partners would effectively be selling off three quarters of that company.  The deal would leave the snack food operations under Blackstone and PAI.

Whether or not private equity groups would want to bust up the operation is not yet known.  Having interest is not the same as an owner saying they want to sell all or some operations at a certain price even if reports have indicated that to be the case.  The Times reported that the private equity groups were considering a break-up bid over just an all-or-none deal.

Original reports did put a price tag of around 2 billion pounds for he combined company earlier this summer.

Campbell could rather easily digest this acquisition with its $12.4 billion market cap.  At $36.64, its 52-week trading range is $30.63 to $37.50.

JON C. OGG

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About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. www.247wallst.com.

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