Cadillac Sales Hammered in June as Flagship Sales Stall

By Douglas A. McIntyre Updated Jan 12, 10:28AM EST · Published Jul 4, 8:38AM EDT

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Cadillac Sales Hammered in June as Flagship Sales Stall — © courtesy of Cadillac

The turnaround at Cadillac took a breather in June. Management obviously hopes that is all, and that the problem will not persist into the second half.

Cadillac sales fell 11.8% in June to 12,580. Sales of its new flagship Sales of its new flagship CT6 were up only 5.4% to 1,014. Both numbers for June were not characteristic for the year. First-half sales for Cadillac were down 1.6% to 78,073. CT6 sales were high by 172.7% to 5,397.

Cadillac sales have been carried this year by the CT6 and XT5 crossover. XT5 sales rose 21.6% In June to 5,091. Its sales for the first six months were higher by 313.4% to 29,798.

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Cadillac lost some ground to the market leaders in June. Audi sales rose 5.3% to 19,406. Mercedes sales rose 1.7% to 32,102. BMW sales rose 0.4% to 28,962.

Cadillac has made a good deal of its success in China. But it cannot afford to fall further behind in its home market. It was, after all, America’s luxury car leader.
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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.