Target Core Brand Re-Launch, All About Lower Prices (TGT, WMT)
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This brand is more than 800 products across more than 40 categories in “household, healthcare, beauty, baby, and personal care.” It also noted that nearly 100 of the new products are new for 2009 and said there was a reformulation or enhancement of more than 130 products in the line.
While Target has stayed a bit more on “quality over quantity” compared to its Arkansas-based rival, don’t be fooled. This is all about price. There are only four real paragraphs in the entire press release, yet Target mentions lower prices or savings on five different occasions throughout the release.
Despite the notion that quality is still there, you have to wonder if Target considered ending with “always low prices.”
Jon C. Ogg
June 25, 2009
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Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.
McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.
His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.
A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.
TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.
McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.
