Viant Technology Inc - Class A

Viant Technology Inc. (Nasdaq: DSP) is an exclusively buy-side AI-powered programmatic advertising platform purpose-built for connected television (CTV). The company combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Viant's platform enables advertisers and agencies to plan, execute, and measure digital advertising campaigns, with its Lattice Brain AI-powered decisioning architecture providing proprietary intelligence spanning identity, content, and viewer attention. The company generates revenue through a combination of fixed cost per mille (CPM) pricing and percentage of spend pricing options, with traffic acquisition costs representing the cost of advertising media, third-party data, and other add-on features. CTV spend represents over 50% of total advertiser spend on the platform, with Direct Access enabling direct supply-path transactions for CTV inventory. Viant acquired TVision to integrate pre-bid attention intelligence capabilities into its technology stack. The company operates a dual-class share structure with Class A and Class B common stock. Updated Aug 10, 2026