eHealth Inc

eHealth, Inc. is an independent licensed health insurance agency and online marketplace that helps consumers compare and enroll in coverage from more than 180 national and regional health insurers. It uses data, artificial intelligence and licensed benefit advisors to match consumers with plans.

The company reports two segments:
- **Medicare:** Earns broker-of-record commissions on Medicare Advantage, Medicare Supplement and Medicare Part D plans, plus ancillary products such as dental, vision and hospital indemnity. It also earns advertising, marketing, fee-based and post-enrollment service revenue from carriers.
- **Employer and Individual:** Earns commissions on individual and family plans (qualified and non-qualified), small business plans, CHOICE/ICHRA employer arrangements and ancillary products. It also earns online sponsorship and technology licensing revenue.

Commission revenue is recognized under ASC 606 based on estimated constrained lifetime values of commissions. This creates a large commissions receivable balance, about $970.6 million as of September 30, 2026.

Under CEO Derrick Duke, the company has adopted a Lifetime Advisory Model focused on member retention and ancillary cross-sell. It is concentrating marketing in peak enrollment periods, has implemented a roughly $90 million cost-reduction program, and has deployed AI tools such as Content Genius for processing Medicare plan content. The company is also funded in part through convertible preferred stock and long-term debt. Updated Nov 4, 2026