As Sony Playstation3 Underperfroms In Japan, Prospects Fade

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By Douglas A. McIntyre Published

Sales of the Playstation3 have fallen well short of expectations in the critical Japanese market Research firm Enterbrain says that Sony (SNE) sold a little over 534,000 PS3 units from its November 11 launch to January 7. Sony had hoped to sell one million units in Japan during 2006.

Sales of the Nintendo Wii, which came out December reached 1.14 million units through January 7.

Big problems with the PS3 would spell big problems for Sony. In the September 2006 quarter, game sales were $1.44 billion of Sony’s total $15.71 billion in revenue. But in fiscal 2005, operating income from the game division was nearly 40% of the company’s total, despite its relatively small percentage of total revenue.

Opererating profit at Sony’s studios and consumer electronics business are unlikely to take up the slack, so Sony could be headed for real trouble.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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