What to Look for in Coca-Cola Earnings

Companies and Brands

Published: February 8, 2016 1:35 pm

Last Updated: January 13, 2020 1:28 pm

Coca-Cola Co. (NYSE: KO) is scheduled to report its fourth-quarter financial results before the markets open on Tuesday. The consensus estimates from Thomson Reuters call for $0.37 in earnings per share (EPS) on $9.91 billion in revenue. In the same period of the previous year, the beverage giant posted EPS of $0.44 and revenue of $10.90 billion.

Coca-Cola is the world’s biggest brand, the largest manufacturer of soft-drink concentrate and syrups and a top consumer staples stock. It enjoys a 50% share of the world’s carbonated soft drink market and 44% share of the U.S. market. The iconic beverage company sells many well-known brands, including Coca-Cola, Diet Coke, Fanta, Sprite, Minute Maid, Powerade, Schweppes, Dasani, Glacéau Vitaminwater, Gold Peak and FUZE TEA.

The stock also remains one of the key holdings in Warren Buffett’s Berkshire Hathaway equity portfolio.

The company continues to grow its portfolio of brands as consumers’ diets shift. But note that over 70% of its profits are derived outside of the United States. It said in its third quarter report that it expected full-year 2015 comparable currency neutral EPS growth of 5%, excluding the impact of a 7% currency exchange rate headwind and a net impact of 1% due to structural items.

The company recently announced that Masters and the U.S. Open champion Jordan Spieth will become an ambassador for the brand’s sports marketing campaigns and beyond. The new multiyear partnership will feature Spieth in television advertising; digital and social media; point-of-sale, out-of-home and experiential marketing; packaging; and more. Golf fans can expect to see Spieth promote the company’s Dasani brand as well, and he will become a member of Coca-Cola’s 6-Pack of Olympians and Paralympians during the run up to the Rio 2016 Olympic Games. Golf returns to Olympic competition for the first time since 1904.