Americans Will Spend $7.1 Billion on July 4th Celebrations
The National Retail Federation expects the 219 million Americans who will celebrate the 4th of July holiday weekend to spend a total of about $7 billion.
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The National Retail Federation (NRF) expects the 219 million Americans who will celebrate the 4th of July holiday weekend to spend a total of $7.1 billion. That is up from $6.8 billion in 2016.
The average amount spent on the celebrations will be $73.42, which primarily includes cookouts, travel, fireworks and parade attendance. The NRF found that 11.6% of those surveyed will not celebrate at all.
The NRF also found:
The survey found that 65 percent of consumers already own a U.S. flag, 53 percent patriotic-themed apparel such as T-shirts, bathing suits or shoes, and 40 percent own patriotic decorations. Nonetheless, 28 percent plan on purchasing more patriotic items.
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Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.
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A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.
TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.
McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.
