Cramer Likes Coldwater Creek

Cramer on last nigtt’s MAD MONEY discussed a retail play that could make you money. He says Coldwater Creek (CWTR) is the new face of shopping on the Internet. It has figured out how to cater to the computer illiteracy of the Baby Boomer generation. They include live Q&A from real employees for shoppers online.This shop caters to mostly wealthy women baby boomers and the website. Cramer says it has the retail triple play. It has a great catalogue business and great stores. It fits into the regional to national theme. It targets income levels of $75,000 and higher that are less price sensitive. 85% to 90% of its transactions occur at full retail price. They are targeting 500 stores, and Cramer thinks that is too low.CWTR trades at 53.6 times earnings, but it trades about 34 times 2007 earnings and has 34% growth rates. The stock traded down 0.6% to $28.60 in regular trading, but it was up 3.6% to $29.63 in after-hours after Cramer noted the name.Jon C. Ogg

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