From Internet Insider
Spot Runner CEO Nick Grouf presented today at OMMA Hollywood. Spot Runner provides a simple, quick way for local businesses and national corporations with local offices to create, buy, and place highly targeted local TV advertising. If Google’s M&A team is not already driving down to LA with truckloads of money to buy the company, they should. And if they don’t, Microsoft or Yahoo should.
Spot Runner reduces the cost of creating a decent TV ad from $500,000 to $500 ($499 to be precise). It reduces the time necessary to plan and buy a TV campaign from 6 weeks-12 months to 24 hours. It allows hundreds of thousands of local businesses and franchises that would never have been able to employ TV advertising in the old media world to do so–and target the campaigns by zip code.
Spot Runner is a far more logical acquisition for Google than dMarc in radio, and it is changing TV advertising in a far more profound way.