AMD (AMD) believes that its market share will begin to pick up in the second half. "Sometime in 2007 you’ll see us resume a more robust market share. You’ll see us rebound for sure," Henri Richard, executive vice president and chief sales and marketing officer, told Reuters at Computex, the world’s second-largest computer show. Intel (INTC) now has about 80% of the global PC processor market.
The market has tended to be skeptical about AMD claims. Due to poor revenue performance and shrinking gross margins, AMD’s shares are off 50% over the last year.
Intel is also saying that its newest product will help it improve sales. It is introducing its new 3-series chipset. "These chipsets will be the basis for most of the PC industry for the next 18 to 24 months," the company said. According to Reuters: "Intel is introducing the chipset family as it regains ground lost over the last two years to smaller rival Advanced Micro Devices Inc."
Because the two companies represent virtually 100% of the processor market for PCs it would be hard for both companies to be right.
Unless, of course, the market is larger than 100%.
Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.
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