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Sun (SUNW) Rises In China

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Sun Micro (SUNW) is walking around saying the China will be its next big market. Fancy that.

One Sun executive told Reuters that "For most of the (established Asia markets) we do expect a potential growth of double digits" The company plans to put about 1,000 employees into China to help the movement. But, as Reuters points out, rivals like Dell (DELL) and HP (HPQ) are already well established in the region where sell a large number of their servers. And, Tata and Infosys have large operations to sell consulting services.

A China announcement may be about the best Sun can muster.It is emblematic of its troubles around the world. Over the last three months the company’s shares are down about 17%. Even the company admits that its net margins are only likely to be in the single digits, and it may have to cut more costs to stay there. The competition from larger rivals is so fierce that a recent announcement of a share buy-back did nothing for the stock price.

Sun needs to find a buyer for the company while its still has come real value.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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