Sohu (SOHO): Video Sharing Spans The Globe

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Reuters reports that Sohu.com (SOHU), the large Chinese news and information site, plans to add video-sharing as a key feature for users. The company’s CEO was quoted as saying: "The overall strategy of Sohu is to be not only a news portal but also a big community — like MySpace,"

Sohu, which plans to upgrade its blogging service to include video-sharing, had around 400,000 active online users.

The user base is tiny compared with YouTube, so it is somewhat difficult to imagine that the Chinese initiative will help it much. Even though US search engine and portal users attract huge users to their sites, most of the video sharing and viewing is done elsewhere, especially at YouTube.

Douglas A. McIntyre