Google’s (GOOG) New Pay-For-Search Could Open Door For Yahoo! (YHOO)

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Google (GOOG) want to start to charge small websites for having its search function available to go through their content and bring back results from content on their sites. According to The Associated Press: "Web sites that buy the new business edition will be able to block Google’s ads. The search results also will be displayed on the customer’s own Web site"

The news service will have pricing at $100 and $500 levels. The AP adds: "With its latest service, Google is betting that it can attract millions of dollars in additional revenue by giving Web site owners a simple and inexpensive way to help visitors find merchandise or content."

While the program could bring more revenue for Google, it opens the door for Yahoo! (YHOO), Microsoft (MSFT) and Ask (IACI) to offer competing services for free. The move could bring them a level of loyalty from tens of thousands of small websites, and create traffic for their search products which are now well behind Google in market share.

The currents search also-rans have no reason not to counter Google’s service with a free ones of their own.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

‘s

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

Continue Reading

Top Gaining Stocks

HPE Vol: 153,197,465
ENPH Vol: 8,360,053
GLW Vol: 18,152,646
APTV Vol: 6,761,325

Top Losing Stocks

TTD Vol: 21,905,513
INTU Vol: 7,383,018
CTRA Vol: 73,319,495
CBOE Vol: 5,000,011
HP
HPQ Vol: 29,259,826