IPO Filing: Synacor.. A Web 2.0 Portal Platform (SYNC)

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By Douglas A. McIntyre Published

A company called Synacor, Inc. filed to come public via an IPO last night under the proposed ticker of "SYNC" on NASDAQ.  For filing purposes, the company listed a sale of up to $86.25 million for registration purposes.  The lead underwriters are listed as Deutsche Bank and Bear Stearns; and co-managers are listed as Thomas Weisel Partners, Canaccord Adams, and Montgomery & Co.

Synacor is an interesting company, at least if you are into any aspect of how broadband affects online content creation and maintenance.  Its platform is used to create customized Internet portals and includes integration infrastructure, subscriber personalization capabilities, a content management and delivery system and a customer-branded video player and toolbar.  It also aggregates free and paid digital content and value-added services, including video from third parties.  Its customers are primarily high-speed ISP’s and broadband providers: Charter Communications, Inc., EarthLink, Inc., Embarq Corporation, Time Warner Cable Inc., United Online, Inc. and Virgin Media Limited.  The company estimates some 21 million broadband users, 5 million narrowband Internet subscribers, and roughly 33 million household television subscribers in the U.S. and the U.K.

Sales were only 2.38 million in 2004.  By 2006 it generated over $26 million in revenues and a net loss of $2.25 million.  Sales grew to $8.677 million in Q1 2007 (up from $5.86 million in Q1 2006) and the losses were carried as ($297,000) on the books. 

This company will be quite interesting to watch, because as it adds more and key customers it means that the competition for eyeballs and interactive services will be increasing. 

Jon C. Ogg
August 3, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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