Investing

The Anatomy of a Web Advertising Scam

Investigating the people behind those sketchy flat-stomach ads.

By Chadwick Matlin for The Big Money

The Internet wants me to have a flat stomach—and it wants me to have it for free. Over the last few months, those flat stomach ads have followed me around the Internet like a beggar asking for money. On many of my favorite Web sites (including the ones I work for), high-class Internet advertising has been replaced by these low-budget pictures promising a better physical and superficial life.

The ads plead: Wouldn’t I like to click and read a flat-stomach testimonial? And from there, wouldn’t I like to click to see a product that could help me get that flat stomach without even trying? And from there, wouldn’t I like to order that product for free? And wouldn’t I like to give them my credit card info? And wouldn’t I like to investigate a mysterious charge on my credit card bill 30 days after I subscribe to my free product? And wouldn’t I like to hold for two hours while I try to cancel my account after I realize I’ve been had?

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