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The 24/7 Wall St./Flame Index: Companies With The Most Bad Press (7/25)
Published:
Coca-Cola (NYSE: KO) has been hurt by high commodities prices.
Microsoft (NASDAQ: MSFT) and Intel (NASDAQ: INTC) damaged by drop in PC sales worldwide.
The Flame Index started as a research tool in 2008 at the NY Innovation Design Lab (nyidlab). It was used as a general metric to evaluate companies and their risk in the media. Publicly traded Fortune 500 companies are used as a measure to calculate an overall market of negative news and the companies are ranked within that market
| Rank | Company | Ticker | Score | Change in Rank | Comments |
|---|---|---|---|---|---|
| 6 | Coca-Cola | KO | 29.72 | +600 | Â Hit by commodities price increases |
| 9 | Autoliv | ALV | 27.187 | +177 | Â Earnings too modest |
| 19 | Texas Instruments | TXN | 22.946 | +97 | Â Worries about earnings |
| 22 | Microsoft | MSFT | 22.567 | +141 | Â PC sales hurt bottom line |
| 24 | MetLife | MET | 21.549 | +55 | Â Pay $3 billion for LNG Latin America |
| 28 | Cypress Semiconductor | CY | 20.505 | +111 | Â No one impressed by earnings |
| 33 | Activision Blizzard | ATVI | 19.904 | +143 | Â Damage from more games moving online |
| 37 | Walt Disney | DIS | 19.487 | +695 | Â Captain America kills Harry Potter |
| 38 | Intel | INTC | 19.474 | +744 | Â PC sales falloff will eventually hammer earnings |
| 45 | ConocoPhillips | COP | 18.625 | +408 | Â Company being broken in two |
Data and ranking provided by the Flame Index.
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