The 24/7 Wall St./Flame Index: Companies With The Most Bad Press (7/25)

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By Douglas A. McIntyre Published

Coca-Cola (NYSE: KO) has been hurt by high commodities prices.

Microsoft (NASDAQ: MSFT) and Intel (NASDAQ: INTC) damaged by drop in PC sales worldwide.

The Flame Index started as a research tool in 2008 at the NY Innovation Design Lab (nyidlab). It was used as a general metric to evaluate companies and their risk in the media. Publicly traded Fortune 500 companies are used as a measure to calculate an overall market of negative news and the companies are ranked within that market

Rank Company Ticker Score Change in Rank Comments
6 Coca-Cola KO 29.72 +600  Hit by commodities price increases
9 Autoliv ALV 27.187 +177  Earnings too modest
19 Texas Instruments TXN 22.946 +97  Worries about earnings
22 Microsoft MSFT 22.567 +141  PC sales hurt bottom line
24 MetLife MET 21.549 +55  Pay $3 billion for LNG Latin America
28 Cypress Semiconductor CY 20.505 +111  No one impressed by earnings
33 Activision Blizzard ATVI 19.904 +143  Damage from more games moving online
37 Walt Disney DIS 19.487 +695  Captain America kills Harry Potter
38 Intel INTC 19.474 +744  PC sales falloff will eventually hammer earnings
45 ConocoPhillips COP 18.625 +408  Company being broken in two

Data and ranking provided by the Flame Index.

Contact [email protected] for any questions or corrections.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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