The 24/7 Wall St./Flame Index: Companies With The Most Bad Press (7/25)
Coca-Cola (NYSE: KO) has been hurt by high commodities prices. Microsoft (NASDAQ: MSFT) and Intel (NASDAQ: INTC) damaged by drop in PC sales worldwide. The Flame Index started as a research tool in 2008 at the NY Innovation Design Lab…
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Coca-Cola (NYSE: KO) has been hurt by high commodities prices.
Microsoft (NASDAQ: MSFT) and Intel (NASDAQ: INTC) damaged by drop in PC sales worldwide.
The Flame Index started as a research tool in 2008 at the NY Innovation Design Lab (nyidlab). It was used as a general metric to evaluate companies and their risk in the media. Publicly traded Fortune 500 companies are used as a measure to calculate an overall market of negative news and the companies are ranked within that market
| Rank | Company | Ticker | Score | Change in Rank | Comments |
|---|---|---|---|---|---|
| 6 | Coca-Cola | KO | 29.72 | +600 | Hit by commodities price increases |
| 9 | Autoliv | ALV | 27.187 | +177 | Earnings too modest |
| 19 | Texas Instruments | TXN | 22.946 | +97 | Worries about earnings |
| 22 | Microsoft | MSFT | 22.567 | +141 | PC sales hurt bottom line |
| 24 | MetLife | MET | 21.549 | +55 | Pay $3 billion for LNG Latin America |
| 28 | Cypress Semiconductor | CY | 20.505 | +111 | No one impressed by earnings |
| 33 | Activision Blizzard | ATVI | 19.904 | +143 | Damage from more games moving online |
| 37 | Walt Disney | DIS | 19.487 | +695 | Captain America kills Harry Potter |
| 38 | Intel | INTC | 19.474 | +744 | PC sales falloff will eventually hammer earnings |
| 45 | ConocoPhillips | COP | 18.625 | +408 | Company being broken in two |
Data and ranking provided by the Flame Index.
Contact [email protected] for any questions or corrections.
Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.
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A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.
TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.
McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.