Deloitte: More Online Shoppers To Move To Black Friday

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By Douglas A. McIntyre Published

According to new research by Deloitte, holiday e-commerce activity will move from Cyber-Monday to Black Friday.

Other results:

Ø  Nearly one quarter (23 percent) of Black Friday shoppers plan to head to the stores at midnight on Black Friday:  Overall, 44 percent of shoppers who plan to hit the stores on Black Friday will start between midnight and 5:00 a.m.

Ø  More consumers plan to shop online on Black Friday than Cyber Monday: Among holiday weekend shoppers, 50 percent plan to shop online on Black Friday, compared with 41 percent who plan to shop online on Cyber Monday. In addition, 26 percent plan to shop online on Thanksgiving.  More than four out of 10 (44 percent) of consumers say they find comparable deals online and in stores.

Ø  Consumers have completed just 23 percent of their gift shopping to date:  Among the gifts they’ve bought, 26 percent of them have been purchased on sale or with a coupon.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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