With display advertising having been soft for a month or more, the drop and bounce seen recently has made predicting earnings difficult and the options traders were only pricing in a move of up to $ 17 to $20 in either direction after the earnings.
Google’s net came to $2.71 billion and the cost-per-click was down 8%. Total employees came to 32.467 and the company’s cash and cash equivalents came to $44.6 billion at the end of the year.
Google’s consensus mean price target from Thomson Reuters is just over $725.00.
Shares closed up 1% at $639.57 but the stock is now trading down close to 9% at around $580.00 in the after-hours reaction. We noted some dead air in the stock chart if its 50-day moving average did not hold and that is exactly what you are witnessing.
JON C. OGG
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