Google has applied to provide TV products to homes in Kansas City, Mo. The media has pointed out that this puts the search company into direct completion with cable TV. The offering would also include high speed internet service. The service will go by the name of Google Fiber
Google faces very long odds if it wants to compete with cable and telecom fiber to the home. Cable and telecom firms already have infrastructure that passes tens of millions of homes, which makes hooking up new customers relatively easy. How Google would provide similar products is uncertain. And Google will probably have to negotiate with a number of networks, cable networks, and premium content providers to supply their programming. The process could take years.
The other enemy to Google’s product is inertia. Even the large telecoms like AT&T and Verizon have had trouble displacing cable and satellite TV products. Consumers seem to find the incumbent products adequate in most cases
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