Ford Ruined by Another Recall

By Douglas A. McIntyre Published Sep 9, 7:10AM EDT

Ford Ruined by Another Recall — © gopixa / iStock Editorial via Getty Images

It is nearly impossible to keep track of the Ford Motor Co. (NYSE: F | F Price Prediction) recalls this year. The numbers are just too large. It is over 100 this year, and perhaps as high as 103. Even though there are nearly four months left in 2025, no car company has matched that number for a full year. According to Reuters, the new recall, based on National Highway Traffic Safety Administration information, covers almost 1.5 million vehicles. This is about the same as the number of new cars Ford has sold this year in the United States.

The recall is based on a faulty rear-view camera. It includes some vehicles from model years 2015 to 2019 of Lincoln MKC, Lincoln Navigator, Mustang, F-250, F-350, F-450, F-550, Expedition, Edge, Transit, Transit Connect, Econoline, and Ranger. That is an extremely large range across Ford’s U.S. fleet.

Ford has repeatedly said that it would lower warranty costs, which have cost it billions of dollars in earnings. Quarter after quarter, management makes this promise. The results never materialize.

Ford is in a fight for its life, which management admits. CEO Jim Farley recently said Chinese electric vehicles (EVs) are so well-made and so inexpensive that they could wreck Ford if they were sold in the U.S. Ford has repeatedly bungled its own EV launches. It plans a new assembly platform to change that. CEO Farley says the plan is risky. Very.

Ford has been one of the worst big-cap investments of the past several years. That says it all.

Ford Falls Far Behind Tesla and GM in Software

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.