Imus: Fox Business Debases Itself Further

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By Douglas A. McIntyre Updated Published

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Every time the media says that Fox Business Network is doing poorly or its rating are low, it defends itself with an astonishing rabidness. Fox will beat CNBC at its own game. Its business and financial programming is that good. It will just take time.

Now there are credible reports that Fox Business will give up its most valuable programming period, from 6 AM to 9 AM EST, the time when most people need information about the markets, to Don Imus, a radio icon who wears a cowboy hat, has prostate cancer, and helps young children suffering from cancer themselves.

According to Jonathan Berr, a writer at Daily Finance and occasional contributor to 24/7 Wall St., “Imus is trying to leave RFD-TV, a rural-based network that most viewers have probably never heard of, in favor of Fox Business TV.” By most accounts Fox Business only has a few thousand viewers per hour, and Imus is popular enough to sharply increase that number. At that point, however, Fox Business has lost its reason for being. It might as well change its name to Fox Talk and get Rush Limbaugh as well.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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