Every time the media says that Fox Business Network is doing poorly or its rating are low, it defends itself with an astonishing rabidness. Fox will beat CNBC at its own game. Its business and financial programming is that good. It will just take time.
Now there are credible reports that Fox Business will give up its most valuable programming period, from 6 AM to 9 AM EST, the time when most people need information about the markets, to Don Imus, a radio icon who wears a cowboy hat, has prostate cancer, and helps young children suffering from cancer themselves.
According to Jonathan Berr, a writer at Daily Finance and occasional contributor to 24/7 Wall St., “Imus is trying to leave RFD-TV, a rural-based network that most viewers have probably never heard of, in favor of Fox Business TV.” By most accounts Fox Business only has a few thousand viewers per hour, and Imus is popular enough to sharply increase that number. At that point, however, Fox Business has lost its reason for being. It might as well change its name to Fox Talk and get Rush Limbaugh as well.
Douglas A. McIntyre