Media

Yahoo! And CNBC Try To Rule Business Content

Leading business TV network CNBC, which is controlled by Comcast (NASDAQ: CMCSA), and Yahoo! Finance, one of the most successful parts of the Yahoo! (NASDAQ: YHOO) portal’s content operations will join forces in an attempt to form a business and…

By Douglas A. McIntyre
Published June 13, 2012, 6:21am ET · 1 min read

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Leading business TV network CNBC, which is controlled by Comcast (NASDAQ: CMCSA), and Yahoo! Finance, one of the most successful parts of the Yahoo! (NASDAQ: YHOO) portal’s content operations will join forces in an attempt to form a business and investing news powerhouse. The chances it will work are fairly good. Yahoo! has by far the largest audience of any financial website. CNBC is the leader in the TV medium of the same kind of content.

Yahoo! realized some time ago that video programming can be supported by sponsors willing to pay high rates. It already has channels called Breakout which is sponsored by Merrill Lynch and The Daily Ticker sponsored by discount broker Scottrade. Yahoo! has not announced whether it will keep these or cancel them in favor of CNBC programs.

Douglas A. McIntyre

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Douglas A. McIntyre

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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