Facebook’s Redesign Aims to Keep Users Online Longer

By Douglas A. McIntyre Updated Dec 27, 9:20AM EST · Published Mar 7, 6:50AM EST

Facebook Inc. (NASDAQ: FB) has admitted, in it own way, that people do not spend as much time as they used to on the social network, as well as that the company has had trouble selling ads. As a reaction to this, Facebook will change the design of its News Feed, likely very substantially.

According to The New York Times:

Facebook plans to announce on Thursday a substantial redesign of its News Feed — a makeover aimed at both keeping users glued to the social network and luring more advertising dollars.

Company executives have broadly said they want to make the News Feed, the first page every user sees upon logging in, more relevant.

Facebook shares are up fractionally in premarket trading this morning to $27.52. The post-IPO range is $17.55 to $45.00 per share.

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Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

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A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.