Facebook Adopts Hashtags, Twitter Envy

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Mark Zuckerberg might have had a tough time at the first annual Facebook Inc. (NASDAQ: FB) shareholder meeting this week, but he is learning to do the greatest business move that exists: using someone else’s proven idea to propel his own business. Facebook has announced that the company will adopt the use of clickable hashtags on the Facebook site. Does this sound like Twitter to you? It should.

It is at least worth noting that Facebook is acknowledging that this is similar to Instagram, Twitter, Tumblr or Pinterest. The Facebook news page said:

Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.

The new service will allow Facebook users to search for a specific hashtag from each user’s search bar. It also will allow Facebookers to click on hashtags that originate on other services. Perhaps the biggest issue for Facebook users is that the will now be able to compose posts directly from the hashtag feed and search results.

The aim is to focus on more of what is happening right now. The company said, “Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations. We’ll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world’s conversations.”

This is not the first Facebook-Twitter mash. Facebook was doing crossover efforts back in 2009.

Facebook Inc. (NASDAQ: FB) is stuck in the mud as a stock as shares are down almost 1% at $23.80 against a 52-week range of $17.55 to $33.45.