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Deckers Comes Clean With Bad News (DECK)

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By Jon C. Ogg Updated Published
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Deckers Outdoor Corporation (NASDAQ: DECK) is getting pounded for its silence about the earnings due to warm weather.  The company is a true winner when weather is cold but it suffers if the winters are too warm, and this last one was hardly a winter.  It missed earnings and lowered guidance.

Earnings were only $0.20 EPS from $0.49 a year ago while sales somehow managed to rise 20% to $246.3 million.  The company is now expecting to lose -$0.60 EPS in the second quarter versus about -$0.39 that had been expected.

The previous 2012 forecast had been for flattish earnings in 2012, but now the company sees 2012 to be down 9% to 10% in earnings per share.  Many traders should have been anticipating this move, but the notion that the company had been quiet was giving some hope that things might not be too bad.

Deckers is paying a big price.  its shares closed rose 2.7% to $69.46 today against a 52-week trading range of $61.08 to $118.90; shares are down a whopping 18.6% to $56.80 in active trading in the after-hours.  If this hold, go ahead and count it as a 52-week low.

JON C. OGG

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. www.247wallst.com.

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