9% Of Consumers Done With Holiday Shopping

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E-commerce continues to pound bricks and mortar retail, and overall holiday retail sales are tepid. Whatever happens for the remainder of the year, some potential shoppers are lost  Nine percent of consumers say they have completed their holiday shopping

According to The National Retail Federation’s new research about Thanksgiving Weekend shopping

The survey also found that only nine percent of consumers have finished their holiday shopping, down from 11 percent last year. While 23 percent have yet to make any dents to their lists, up from 19 percent last year.

Amount spent per shopper is flag, the same research showed


Average spending per person over Thanksgiving weekend totaled $289.19, down slightly from $299.60 last year. With an average of $214.13 specifically going toward gifts or 74 percent of total purchases.

Perhaps the worst news for the industry is the extent to which  shoppers are finding bargains

“It was a strong weekend for retailers, but an even better weekend for consumers, who took advantage of some really incredible deals,” NRF President and CEO Matthew Shay said. “In fact, over one third of shoppers said 100% of their purchases were on sale.”

For retailers in general, no good news