Special Report

Restaurant Chains With the Happiest Customers

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Peet’s Coffee
> Category: Coffeehouse chains
> Score: 8.05/10

This pioneering coffee shop chain — founded in Berkeley, California, in 1966, five years before the first Starbucks opened — introduced last year new guest experience software for its Peetnik Rewards program. Software company Paytronix Systems, Inc. gave the chain its Loyaltee Award for Best Loyalty Restaurant Launch of the year.

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Gloria Jean’s Coffees
> Category: Coffeehouse chains
> Score: 7.89/10

This international coffee house chain, which opened its first shop near Chicago in 1979, has expanded to some 900 locations worldwide — only 58 of them in the U.S. Company president Sam Ferreira told trade publication Restaurant News earlier this year that “there is nothing more important than a genuine personal interaction to make a lasting impression [on customers]”.

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Krispy Kreme
> Category: Doughnut chains
> Score: 8.37/10

This 82-year old doughnut chain, a cult favorite, tracks customer satisfaction with Krispy Kreme Listens, an ongoing online survey. Its holiday promotions, like pastel-frosted heart-shaped doughnuts with Valentine’s Day messages, are a consistent hit with customers.

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Dunkin’ Donuts
> Category: Doughnut chains
> Score: 7.98/10

Dunkin’ Donuts announced last year plans for a $100 million revamp, focusing on new technology, refreshed design, and menu innovation — including the introduction of upgraded espresso. Though the chain is dropping “Donuts” from its name, it still sells some 3 billion doughnuts a year.

Source: Courtesy of Cassie D. via Yelp

Duck Donuts
> Category: Doughnut chains
> Score: 7.80/10

Founded in the town of Duck, in North Carolina’s Outer Banks, in 2006, this chain offers made-to-order customized doughnuts — customers actually watch their doughnuts being made from scratch. Duck now has stores open or in development in 23 states, and it recently signed a deal to expand to Chile.