New Comscore figures on holiday e-commerce spending show that spending from Nov 1 to Dec 1 2006 is up 24% to $11.75 billion.
Perhaps more important, visitors to retailing sites is up 12% and “per visit” spending is up 11%.
All of these figures may be good for online sites in general, but Amazon, as the largest site in the category, is almost certain to have good fourth quarter numbers. Additionally, almost all media accounts about sales of the Apple iPod and Microsoft Zune reference sales figures at Amazon. The addtional publicity is likely to be welcome with Christmas only three weeks away.
Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.
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