Can Google keep growing at 50%? Perhaps, but its initiative in newspaper and radio will have to do well to buttress internet sales.
And, Google’s new ad platform’s are still untested, at least across placing large number of advertising dollars for dozens of advertisers.
According to Barron’s, for Google to hit the advertising target of $600 that some brokerages have on the stock "could be challenging unless Google’s ad bets play out perfectly."
It is hard to imagine Google’s share price actually dropping over a period of a year, but it has been down lately. It now stands at $457.
It would not take much of a crack in the search engine company’s momentum to push that price to $400.
Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.